A graphic designer creates images and manipulates them. A video editor creates a story using images, titles, logo, graphs, charts, maps etc.: it’s created by graphic designers.
Strong graphic design implements captivating and unique logos, typography, symbols and colours, allowing consumers to differentiate your own brand from the competition. All of these important parts can be added to a marketing video.
In order to add images or photos of other communication materials to the marketing video, they should be prepared properly. Resolution, color correction, shapes and compositions, contrast and brightness, a combination of two or more images together, and other processes, should be considered. A graphic designer will work on this for a few hours and adjust each image accordingly to video technical requirements
A graphic designer and video editor are perfect partners when a marketing video has to be edited and released. Both of them work on the final product and care about delivering your magnetic message to your target audience.
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