- Branding & Corporate Identity
- Logo design and branding
- Advertising layouts of any type such as: brochures, leaflets, folders, signs
- Marketing materials (flyers, banners)
- Collateral materials
- e-Books Layout and Production
- Desktop publishing for books and catalogues
- Product packaging
- Direct mailing layouts
- Media layouts (newspaper & magazine)
- Advertising for outdoor media (billboards, posters)
- Prepress and print job coordination
When people visit a website, look at an online advertisement, or even a more traditional print media display, you can guarantee that your graphic design elements will be the first thing people take notice of. Through graphic design, we can showcase the very best of your business and appeal to your customers’ visual senses.
Graphic design is the perfect combination of graphics, images, and text to create an ultimate marketing experience that represents your business and appeals to your customers. Graphic design features heavily on a wide variety of materials including promotional items such as mugs and T-shirts, informative media such as brochures and flyers, online media including social media profiles and your business’s website, and everyday print media such as your company letterhead and business cards.
It goes without saying that consistency is key when designing the variety of materials that represent your business. With the right graphic design elements put in place at the outset, your business will stand out and be memorable and noticeable to your target audience.
Expert graphic design artists like the team at Invision Pro know how to choose the perfect combination of imagery, typefaces, and colour schemes to create an overall graphic design package that perfectly represents your business, expressing its uniqueness and appealing to the tastes of your target audience.
The Importance of Developing Proper Branding Guidelines
At Invision Pro, we understand the importance of developing ideal branding guidelines and providing full support throughout the process. Branding guidelines set out the graphic design concepts that have been agreed upon and which have been proven to appeal to your target audience, helping you reach your business goals.
Without these guidelines in place, your graphic design will become inconsistent over time as minor changes are introduced by new graphic designers and as each new design piece is added to your portfolio. With well-prepared and logical branding guidelines in place, your business will be protected against potential inconsistencies in graphic design. Additionally, future design works will be less expensive as the concept does not need to be reimagined each time.
Think of a branding guideline as an outline of the way in which your business uses graphic design to communicate with your potential clients and customers. Depending on the size of your business and the number of different products that have already been designed and created, your branding guidelines could include highly detailed and technical information about colours, fonts, logos, and images, and how these elements should work together in different layout methods to suit a variety of materials, including videos, websites, letterheads, flyers, business cards, catalogues, and so much more.
The importance of brand recognition cannot be understated, and in essence every advertising and marketing campaign relies to some extent on current or future brand recognition. When clients and customers recognise your brand, they come to associate your company with trust and credibility, feeling drawn to do business with you. Every piece of marketing material that originates from your business must meet your branding guidelines if it is to properly represent your business.
At Invision Pro, it is our role to make your business as visible as possible to your target audience. We are highly experienced in working side-by-side with our clients to offer expert graphic design services to guide the creation of branding guidelines for the production of promotional materials.