Video Production by Invision Pro

INVISION PRO Video Production – Engage Your Audience with High-Quality Marketing Video Content

In today’s digital age, a significant portion of all business activity occurs online, underscoring the critical importance of a well-performing website. Success in the competitive online landscape depends on addressing this necessity, prompting businesses to expand their online presence. Video production plays the key role in this competition.



Forbes:An average of six minutes is spent on pages that feature videos. Videos have the potential to captivate an audience and keep them engaged on a website longer. By incorporating this multimedia aspect, websites provide a more immersive experience for their users.” (forbes.com)

For instance, according to Forbes.com, Google stands as the most visited website, boasting an impressive 85.1 billion visitors, while YouTube follows closely behind with over 33 billion visitors. Forbes emphasizes YouTube’s significance as the second most visited site, highlighting its extensive library of user-generated and professionally produced marketing video content and its popularity as a video-sharing platform. Establishing a robust presence on YouTube can significantly enhance brand visibility, drive website traffic, and broaden audience reach.

Elevate Your Brand with Compelling Marketing Video Content

Integrating, marketing videos into websites has proven to be particularly effective, boosting the average time users spend on a page by a staggering 88%. This engagement translates to an enhanced user experience, encouraging visitors to explore the site and its content more thoroughly. Moreover, pages featuring videos typically enjoy an average of six minutes of user engagement. This extended duration illustrates the captivating power of videos in holding the audience’s attention and fostering a deeper connection with website content.

Leveraging marketing videos on websites not only enriches user experience but also amplifies brand engagement and extends visitor interaction. For business owners, the most preferable type of marketing video often depends on their specific goals, target audience, and industry.

Contact us today to discuss your marketing video production needs and take your business to the next level.

If you require marketing video production in Toronto or videography services in the GTA (Greater Toronto Area), INVISION PRO can provide you with top-quality video production. No matter your needs, whether it’s for promotional videos, professional quality showcasing of your business, personal videography projects, or otherwise. We are interested in establishing close personal relationships with each one of our clients to produce the highest quality work possible.

Digital marketing with video content

Digital marketing with high-quality video content is at the cutting edge of today’s marketing strategy. To keep up with your competitors, you will need to adopt a digital video marketing strategy to attract new clients. With access to large social media networks as well as search engines that regularly index new marketing video content, producing just one high-quality marketing campaign could allow you to see a massive increase in visitors to your website.

Affordable marketing video production

INVISION PRO is committed to delivering high-quality, affordable marketing video production across many industries to businesses, not-for-profit and charitable organizations, scientists, self-employed individuals, artists, and even personal projects. We also have extensive experience in video editing, animation, web and graphic design. With an excellent range of professional video production equipment and video editing software, we create top-quality promotional online and TV materials.

Click here to check out what our Video Production Services include

Invision Pro handles every aspect of the projects we work on from initial consultation, concept development and script writing, to filming and video editing with animation and visual effects. We also provide video files’ transferring service to ensure that your video can be seen and shared online, off-line and on television.

For business owners, the most preferable type of marketing video often depends on their specific goals, target audience, and industry.

We can produce various types of marketing videos for you:

Social Media Videos

They are short, engaging videos tailored for social media platforms such as Instagram, Facebook, and Twitter. These videos are optimized for mobile viewing, grab attention quickly, and encourage interaction and sharing among social media users.

VLOG

A VLOG, short for “video blog,” is a type of blog or online content that primarily uses video as the medium for conveying information or sharing experiences. Similar to traditional written blogs, VLOGs typically feature a person or group of people discussing various topics, sharing insights, documenting events, or showcasing their daily lives, but instead of written text, they use video footage. VLOGs can cover a wide range of subjects, including travel, fashion, beauty, lifestyle, technology, gaming, and more. They are often hosted on platforms like YouTube, Vimeo, or personal websites. Additionally, Vlogs can be monetized through advertising, sponsorships, or merchandise sales.

Product or Service Showcase Videos

Product or Service Showcase Videos are invaluable tools for businesses looking to highlight the features, benefits, and unique selling points of their offerings. Furthermore, these videos effectively demonstrate the value of products or services to potential customers, providing them with a clear understanding of what they can expect. Whether it’s showcasing a product in action or illustrating the quality of a service, these videos play a crucial role in attracting and engaging customers.

For online stores, product demo videos are essential for showcasing the advantages of their products and providing instructions on usage and care. Similarly, self-employed specialists and service providers utilize these videos to exhibit their skills and the quality of their work. By addressing frequently asked questions and presenting information concisely, these videos, obviously,  serve as powerful marketing tools that can be shared across various platforms, including websites, social media pages, emails, and messaging apps.

Investing in Product or Service Showcase Videos can significantly enhance your digital marketing efforts. Additionally, it helps you effectively communicate with your target audience. Whether you’re selling products or offering services, these videos provide a dynamic and engaging way to showcase what sets your offerings apart and encourage potential customers to take action.

Corporate video

A business or organization creates this type of video content for internal or external purposes. It is designed to communicate specific messages to various stakeholders, including employees, customers, investors, partners, and the general public. Indeed, corporate videos are valuable tools for building brand identity, enhancing communication, engaging stakeholders, and achieving various business objectives. Moreover, they can be distributed through various channels, including company websites, social media platforms, email newsletters, presentations, and public screenings.

Brand Story Videos.

Brand story videos narrate the history, mission, values, and ethos of a business. Additionally, these videos establish an emotional connection with viewers, communicate the brand’s identity and purpose, and differentiate the business from competitors.

Customer Testimonial Videos

Testimonial videos feature satisfied customers sharing their positive experiences with a product or service. Indeed, these videos build credibility, trust, and social proof, helping to persuade potential customers to make a purchase.

Explainer Videos

These are short, engaging videos that explain a product, service, or concept in a clear and concise manner. Moreover, explainer videos are effective for introducing new products or services, demonstrating how a product works, or simplifying complex ideas.

Behind-the-Scenes Videos

These videos offer a glimpse into the inner workings of a business, including its people, processes, and culture. Certainly, behind-the-scenes videos humanize the brand, foster emotional connections with customers, and build brand authenticity.

How-To or Tutorial Videos

How-to or tutorial videos provide step-by-step instructions on how to use a product or accomplish a specific task. Furthemore, these videos position the business as an expert in its field, provide value to viewers, and encourage engagement and sharing.

Welcome Video for Websites

Welcome videos for websites are short video clips that websites prominently display on their homepage or landing page. They greet visitors and provide them with an introduction to the website, its purpose, and its key features or offerings. Additionally, these videos typically aim to engage visitors from the moment they arrive on the site. Welcome videos offer a personalized and visually compelling way to communicate important information and create a positive first impression.

These videos engage visitors, communicating essential information, and guide them through the website experience in a memorable and engaging way. Furthermore, welcome videos can vary in style and content depending on the website’s objectives and target audience.

Marketing Video Production Budget

Invest in your marketing videos, and they will work for you for ages.

When it comes to budget, it’s important to note that there are no templates or patterns for marketing videos. We are not a conveyor. The content is always exclusive for each client. We can roughly estimate the preliminary budget at the initial meeting and provide the exact one before the preproduction period.

The most preferable type of marketing video for business owners depends on:

  • their specific objectives,
  • target audience preferences, and
  • the stage of the customer journey they are targeting.

It’s essential to consider these factors when choosing the most suitable type of video for a marketing campaign.

Other possible genres of marketing videos include:

Slide Show Videos, Training Videos, Conference/Seminar Videos, Presentation/Pitch Videos, Live Concert/Show Videos, Trade Show Video, Educational Video / How-to, Promo/Special Offer Video, Video Resume, Video Invitation, Event/Performance Video, Documentary, White Screen Videos (White Background), Video Interviews for TV & Online Broadcasting, Virtual Tours for Real Estate and Travel Companies, Demo Reel for Singers & Actors, Video Resume & Self-Presentation/Promotion, and many others.

If you have any questions, please describe your project and do not hesitate to ask us.

 

Click here to check out what our Video Production Services include